Conceptualize

• An app to discover all offers, in one single place

  Design an app which will help people to discover the offers they actually need

• Finding the reason for brand to post discounts

  Since the source of all offers is brand. So, we need to find out value proposition for brand to post their offer in the app.

• The proper interaction between users and brands

  Since interaction is key of any platform, we had to find out what would be the best interaction pattern which is beneficial for both brand and users.

Ideation on delivering value to business out of it’s discount sale

We got it challenging to identify the brands value which will be incurred from posting the offers here. The ideation expressed in 3 key points.

• Data visualization

  The cash flow from the brands on posting discounts will generate only when the can see the result. So visualizing how much user reached, how much interaction happened — was crucial factors.

• Interaction related to the offers

  User have capability to interact with the offers.

• Maximize sale faster

  The end result of delivering value to brands should be the maximizing sale. The store traffic should be significantly more.

What we focused on to get user engagement

We found out that, user interaction and engagement is the crucial factor to deliver value to both user and the brand. So, we primarily focused on 3 factors targeting user engagement.

• Real offers

  Fake offer users hate most and one of the pain point.

• Products and experiences

  Aside products like apparels, gadgets, electronics, shoes, cosmetics & furnishes; the experiences like restaurants, resorts etc seems exciting to attract users.

• Efficient notification

  The notifications that user needs most.